S
Situation
A B2B SaaS had a flat outbound pipeline for 3 quarters and a 0.9% reply rate on 40K monthly touches.
— Project N°07 / Growth
Orion Growth Engine
Data-driven outbound engine, 3.2× pipeline in 90 days.
N°07 · GROWTH
- Client
- B2B SaaS
- Year
- 2023
- Duration
- 12 weeks
- Team
- 3 engineers + 2 GTM
— STAR breakdown
T
Task
Design a GPT-personalized outbound engine that lifts reply rate above 4% without brand-damaging spam.
A
Action
- 01Integrated Clay + HubSpot with a GPT-based signal-to-message pipeline.
- 02Built a compliance-gated variant tester with per-persona guardrails.
- 03Ran a 6-week experiment loop across 12 ICP segments.
R
Result
- Reply rate up to 5.8% across live campaigns.
- 3.2× qualified pipeline in 90 days.
- CAC down 41% quarter-over-quarter.
— Stack
ClayHubSpotGPT